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Communication of the Mlada Boleslav City in Years 2009-10
Masarčíková, Jana ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The focus of this literary work is to analyze the communication activities of the corporate town of Mlada Boleslav in 2009 through 2010. The analysis will focus on the town and its affiliation with its surroundings, specifically the impact the town has on local tourism. The aim is to discover whether the town used a compact marketing strategy and its effectiveness. Furthermore, this work also attempts to clarify the issues involving the co-operation between the town and Skoda Auto a.s. The company has a strong impact on the life of local residence as well as on local tourism. As a result of my analysis, references to currently promotion materials, and the utilization of individual communication channels I will point out possible problematic areas. I will also provide possible improvements that can be made in order to establish a more effective future communication strategy of Mlada Boleslav as a positive tourism destination and a friendly neighborhood.
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The Concept of Creation of the Tourist Information Centre in the Municipality of Tři Studně in the Protected Landscape Area Žďárské Hills
HALVOVÁ, Monika
The aim of the thesis was a proposal to form a tourist information center and its location in the village of Tři Studně. Based on the analysis of supply and demand of the tourist destination offers a service that will provide visitors information center. For tourist information center have been proposed two alternatives. The first draft took advantage of the current meeting room of the Municipal Office at Tři Studně without modification, and it only added new equipment and technology . The second proposal is already associated with structural modifications of the room. Tři Studně are due to its abundant natural potential tourists visited in the summer and winter months. It forms one of the most Important Recreational Areas in Vysočina. Tři Studně in the TIC will be one of the most important elements of marketing communication of the village and its vicinity.
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Proposal discount cards for the urban reservation Jindřichův Hradec
Dvořáková, Tereza ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
Tato diplomová práce se zabývá návrhem konkrétního produktu cestovního ruchu - turistické slevové karty pro jihočeské město Jindřichův Hradec. Při navrhování karty byly zohledňovány teoretické poznatky z oblasti marketingu destinace cestovního ruchu, byla provedena analýza v současné době fungujících českých slevových karet, byla zhodnocena primární nabídka a infrastruktura cestovního ruchu v Jindřichově Hradci. Metody výzkumu spočívaly v rozhovorech s řediteli jindřichohradeckých turistických atraktivit, představiteli města Jindřichův Hradec a v konzultacích s představiteli měst České Budějovice a Český Krumlov, která již mají se slevovými kartami zkušenosti. Pro účely analýzy poptávky bylo provedeno dotazníkové šetření návštěvníků Jindřichova Hradce.
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